New Website Questionnaire

Let's start here

Your Info

Business / Brand Name *

Your Name *

Email *

Phone

Section 1

Brand & Style

How should this site look, feel, and sound?

Favorite color(s)

Colors to avoid

If your website were a person, how would you describe its personality? (3 words)

Which styles fit the vibe you want?

Modern / minimal Bold / edgy Elegant / luxury Fun / playful Corporate / professional Warm / friendly Earthy / natural Tech / futuristic

Other style words you'd use

Websites you love the look of

Websites / styles you definitely don't want

Do you already have a logo?

Yes No Need one made

Do you already have brand colors / fonts you use?

Yes No Not sure

Section 2

Pages & Site Structure

What does this site need to actually contain?

Other pages you need

What's the one piece of content that absolutely has to be on this site?

A photo, video, testimonial, credential, etc.

For your About / Bio page — what's the story you want told?

Background, mission, what makes you different

Section 3

Products & Services

Is anything actually for sale on this site?

Which describes your site?

Selling onlineVisitors can buy and pay right on the site Showcasing onlyShown, but purchased elsewhere or offline No productsInformational / portfolio / lead-gen site

Roughly how many products/services?

Preferred payment processor

Section 4

AI & Lead Capture

How much should this site work on its own?

Want an AI chat assistant answering visitor questions on the site?

Yes No Not sure

If yes — what should it be able to answer?

Hours, pricing, booking, FAQs...

Want the site to capture leads (name / email / phone)?

Yes No

Want online booking / scheduling built in?

Yes No

Want a quiz, calculator, or freebie to attract leads?

Yes No Tell me more

Section 5

The Big Picture

This is the part that actually matters most.

What's the ultimate goal of this website? What is it actually for?

If this website achieves exactly ONE thing for your business, what would it be?

What does success look like 6 months after this site goes live?

Section 6

Logistics

Practical details so we can plan the build.

Do you already have a domain name?

Yes No Need help

If yes, what is it?

When do you need this live?

Budget range

Anything else we should know?

Competitors, things that have failed before, must-avoids, etc.

Your Info

Brand & Style

Pages & Site Structure

Products & Services

AI & Lead Capture

The Big Picture

Logistics

That's everything!

Thanks — got it!

Got it — thank you!